Research on the Cross-Border Spread of China's Beauty Influence--Inspiration for the Development of Korean Beauty Communication in China

Yixuan Zhang

pp.1-7 DOI: 10.62051/cvhtyt28

Abstract: Against the backdrop of global changes in the beauty industry, the issue of cross-border dissemination of Chinese beauty has received widespread attention, but there is still a lack of systematic research on its cultural dissemination mechanism and technological barriers. This article analyzes the dissemination mechanism of Korean beauty in China and its implications for Chinese brands entering overseas markets. Research has found that South Korean beauty products have achieved market … Read More

Youth Identity Reconstruction in Transnational Cultural Flows: The Impact Mechanism of Korean Idol Culture on China's Stratified Cultural Phenomena

Xianzhe Shang

pp.8-13 DOI: 10.62051/qda1ez10

Abstract: In the context of digital technology-driven global cultural flows, the permeation of Korean idol culture into China's youth "stratified cultural phenomena" has emerged as a focal concern. This study adopts a transnational cultural flow theoretical lens, integrating both in-depth interviews and digital ethnographic methods, to systematically interrogate the penetrative mechanisms through which Korean idol culture infiltrates Chinese youth subcultures. Specifically, it examines the triangulated … Read More

From Japan to China: The Evolution of the Gacha Model and Cross-Cultural Communication Research

Haoyu Wen

pp.14-19 DOI: 10.62051/r3ebt643

Abstract: The Gacha mechanism originated from Japan's twisted egg culture and gradually evolved into various card payment models with the development of smartphones. This study explores the formation and evolution of the Gacha mechanism in Japan, as well as its localization adaptation process after entering the Chinese market. The research results indicate that although there are differences in regulatory policies and social disputes between China and Japan, the Gacha mechanism still thrives at the … Read More

An Analysis of the Current State and Strategic Pathways of Cross-Cultural Communication in China's Film and Television Industry

Xinqi Zhao

pp.20-26 DOI: 10.62051/gtwaqa96

Abstract: As soft power becomes a key focus in international communication, China's film and television industry has made initial progress in cross-cultural dissemination. However, further optimization of communication strategies is necessary to enhance its global influence. This paper, drawing on questionnaire surveys and in-depth interviews, adopts a comparative perspective on the Chinese and South Korean film and television industries. It centers on the successful practices of Korean dramas in content … Read More

The Impact and Enlightenment of Innovative Forms of Korean Wave Culture on the Development of China's Entertainment Industry--Taking Random Dance Activities as an Example

Wenyu Zhang

pp.27-32 DOI: 10.62051/ejn15d20

Abstract: Korean pop music has become the representative of the Korean wave in the new era, and is receiving more and more attention worldwide. The behavior of Korean wave music fans has also become one of the research hotspots. However, most of the existing studies focus on the online behavior of fans and lack attention to the change, development, and impact of offline fan activities. This study adopts the methods of questionnaire survey and in-depth interview, and takes the current situation of the … Read More

The Role of Social Media in Improving College Students' Cross-Cultural Identity and Cultural Integration: A Case Study of K-pop

Feifei Wang, Xianzi Xu, Wenru Zou

pp.33-40 DOI: 10.62051/ch062a28

Abstract: In the context of globalization, the issue of intercultural identity and cultural integration of college students has attracted much attention, which is of great significance for cultivating international talents. However, the existing research still has some problems in deepening the study on improving the intercultural ability of college students with the help of emerging media and popular culture. This article focuses on social media, using K-pop as a starting point to delve into its role in … Read More

Cross-Cultural Integration and Development of Popular Culture: An Example of the Spread of Korean Wave in China

Yiqing Sun, Siying Zhu

pp.41-47 DOI: 10.62051/7pxys840

Abstract: With the globalisation continues, the phenomenon of cross-cultural exchange between popular cultures is significant. Existing studies have mainly focused on cross-cultural exchanges at a macro level, but with the constant updating of cultures and the iteration of communication modes mainly through new media, additional studies on the development of popular cultures in China are necessary.The study aims to explore the impact of the Korean Wave on local Chinese pop culture by analysing the … Read More

NMDA Receptor Dysfunction and Cognitive Impairment in Schizophrenia: Mechanisms, Evidence and Therapeutic Potential

Wanqing Xu

pp.48-52 DOI: 10.62051/8ya7t590

Abstract: Cognitive impairment is a defining and functionally disabling symptom of schizophrenia, consisting of deficits in executive function, working memory, and social cognition. These deficits are pervasive throughout stages of illness and are poorly remediated by current pharmacological treatments. Accumulating evidence implicates N-methyl-D-aspartate (NMDA) receptor hypofunction as a critical mechanism in these cognitive symptoms. This article synthesizes findings from behavioral, neuroimaging, … Read More

Study on the Influence of POP MART IP Co-Branding Strategy on Stratified Consumption Behavior of Young Female Consumers in First-Tier Cities

Wanyu Li

pp.53-59 DOI: 10.62051/tfrtr972

Abstract: Under the background of the vigorous development of cultural and creative industries, IP co-branding has become a key means for enterprises to enhance brand value. POP MART, as a leader in the fashion industry, through IP cooperation, to establish a "trend cultural symbol" image. Based on the blind box co-branded by POP MART and animation and art IP during 2021-2024, this study applies Identity theory to female consumers aged 18-30 in first-tier cities, and analyzes the influence of IP … Read More

Study on the Influence of Brand IP Marketing on Consumers' Purchase Intentions--The Case of "Nezha"

Xinying Lin, Chenyang Liu

pp.60-65 DOI: 10.62051/xhkfbv44

Abstract: This study takes "Ne Zha" as a case to investigate the impact mechanism of brand IP marketing on consumer purchase intention. Based on the field theory model, through a questionnaire survey and mixed research methods, to explore the modernization and translation path of local cultural IP and its driving effect on consumption behavior from the perspectives of emotional resonance, cultural identity and symbolic transformation. The findings reveal that the Ne Zha IP successfully activates … Read More

Digital Preservation And Innovation Of The Guqin

Tianyi Lan

pp.66-69 DOI: 10.62051/n6pxpn57

Abstract: Guqin, as one of the most representative instruments of traditional instrument music, can be retrospected back to the Shang and Zhou Dynasties, 3000 years ago. Although this art has long history and unique charm, few people know about it, and its preservation and inheritance have become a challenge. The development of the digital technology provides new possibilities for the preservation and dissemination of the Guqin. Digital technology can not only effectively protect the material and … Read More

Cross-Border Co-Branding And Community Identity Builds New Ip Vitality--Taking Pop Mart Blind Box As An Example

Yilin Xie

pp.70-82 DOI: 10.62051/exe4ca41

Abstract: In the context of the rise of the blind box economy and the transformation of the consumer culture of Generation Z, cross-border co-branding has become a core strategy for brands to break through the circle barriers. This study takes Pop Mart's blind box co-branding as a case study to explore how it reconfigures brand growth logic through non-functional value, and to analyze the successful strategy of “reverse co-branding” and the behavioral mechanism of Generation Z's co-branding consumption to … Read More

The Reasons for The Success of The Phantom of The Opera And Its Impact on The Chinese Musical Industry

Yier Wang

pp.83-90 DOI: 10.62051/7yrbnz12

Abstract: In recent years, the rapid development of musicals in China has been witnessed. The acceptance of musicals among the young population has been continuously rising, and both domestic and international musical productions are frequently staged. Against this backdrop, this study focuses on the classic musical The Phantom of the Opera. Through literature research, questionnaire surveys, and field interviews, it is found that its success stems from factors such as the integration of classical and pop … Read More

From "Seaside Utopia" to "Lifestyle Brand": Aranya’s Journey Beyond Boundaries - A Branding Study of A Cultural and Tourism Real Estate Project

Xinyi He

pp.91-96 DOI: 10.62051/pwhqrt65

Abstract: Aranya is a tourist community located on the Golden Coast of Qinhuangdao, Hebei Province. Initially, its predecessor was a desolate unfinished resort. After a series of developments, it has become a highly popular seaside cultural and tourism real estate project. This study focuses on Aranya's transformation from a cultural and tourism real estate project to a lifestyle brand. Through a questionnaire survey, it is found that the community plays a core role in Aranya's brand development. 85.04% … Read More

Innovation Strategies of Myths Films Towards Chinese Traditional Culture-Take Ne Zha 2 As an Example

Yiqing Lin, Shuchang Wang

pp.97-105 DOI: 10.62051/d6yngh94

Abstract: In recent years, Chinese animation has modernised and innovated on the basis of traditional cultural IPs, unleashing a new wave of creativity. With its subversive reconstruction of classical myths and accurate capture of the spiritual needs of the youth population, Ne Zha 2 has become a benchmark at the global box office. Taking Ne Zha 2 as a core case, this study integrates cinematographic, psychological and sociological perspectives, and explores its IP construction strategy and audience … Read More

Research on Brand Building and Market Expansion Strategy Under Blind Box Economy—Take Pop Mart for Example

Yitong Wang, Yifeng Yuan

pp.106-115 DOI: 10.62051/b1q8z414

Abstract: The Blind Box Economy, a burgeoning market phenomenon that has surged in popularity in recent years, has created unprecedented opportunities for businesses seeking innovative revenue streams. This study examines Pop Mart as a paradigmatic case study, leveraging economic frameworks, field theory, and the art world perspective to unpack its strategic success. By integrating SPSS software for quantitative data analysis and employing questionnaire-based qualitative methodologies, the research … Read More

A Study of The Fan Economy of Idol Industry in Chinese Mainland

Yuhe Liu

pp.116-123 DOI: 10.62051/jyeegk53

Abstract: The development of China's idol industry began much later than that of Japan and South Korea. However, in recent years, it has grown rapidly in the mainland market. Unlike traditional celebrities active in film and television and in the music industry such as actors or singers, the commercial logic of idol groups not only reflects the efficient operation of capital but also exposes hidden risks stemming from over-reliance on fans' irrational consumption, which is particularly evident in the … Read More

Research on Brand Development and Marketing of INOHERB

Anxin Huang

pp.124-131 DOI: 10.62051/kyvc4c27

Abstract: This study focuses on the brand development and marketing research of INOHERB beauty brand, mainly using questionnaires and data statistics. With the help of traditional Chinese herbal culture and the wisdom of Chinese medicine and beauty, the domestic beauty brand INOHERB develops the market with unique product concepts, attracts consumers, creates private area traffic, builds new quality productivity and drives economic development. Through the questionnaire, the author study how to better … Read More

Pop Mart’s Marketing Strategies to Attract Consumers

Yiran Li

pp.132-138 DOI: 10.62051/exzzgc75

Abstract: With the increasingly competitive market and the importance of culture to all mankind brought about by economic globalisation, the marketing strategy of cultural and creative industries is a vital issue that all relevant subjects need to take into consideration. Pop Mart, as one of the most successful and popular cultural and creative brands, is worth learning from. In this article, the author studies Pop Mart’s marketing strategies and the brand personalities it has to attract consumers and to … Read More

Application and Ethical Issues of Artificial Intelligence in Art And Culture Industry — Stereotypes and Biases Within Ai-Generated Artwork in The Art and Cultural Industries

Zhuotong Xie

pp.139-148 DOI: 10.62051/p89qrk14

Abstract: Artificial intelligence (AI) has a huge impact on all major industries around the world. The emergence of AI has led to a lot of discussions on moral and ethical issues. This article explores how AI is applied in the art and cultural industries, with a particular focus on the ethical concerns caused by stereotypes and biases within AI-generated artwork. Through a review of existing literature and data collected from interviews and questionnaires, this study reveals that while AI is seen as a … Read More

An Analysis of Entertainment Interviews From A Three-Dimensional Pragmatic Perspective: Interaction of Cooperative Principle, Politeness Principle, and Speech Act Theory in The Ellen Degeneres Show

Siyu Liu

pp.149-156 DOI: 10.62051/st2a6020

Abstract: From the perspective of pragmatics, this study takes the Cooperative Principle, Politeness Principle, and Speech Act Theory as the theoretical framework to analyze the interactive mechanism of these three theories in interview content from the renowned American talk show The Ellen DeGeneres Show. The research shows that: (1)The “violation” of the Cooperative Principle often forms a dynamic balance with the “maintenance” of the Politeness Principle, achieving both communicativeness and humor; … Read More

Musical Analysis of The Song Homesickness

Jiayue Zhang

pp.157-161 DOI: 10.62051/1thvsa55

Abstract: In 1979, with the broadcast of the televised scenic documentary The Legend of the Three Gorges, the featured song Homesickness emerged as a representative work of the period. Its innovative artistic expression sparked widespread discussion. While existing research has largely focused on the cultural implications of the piece, systematic analyses of its musical structure remain rare. This paper explores Homesickness from three dimensions—musical form, vocal techniques, and cultural … Read More

Element Extraction Strategies of Urban Characteristic IP from The Perspective of Dialect - Taking The Typography of Guangfu Culture as An Example

Yanxi Fu

pp.162-171 DOI: 10.62051/das59c24

Abstract: This study delves into Guangfu culture, using dialect as a unique lens to explore urban - characteristic IP element - extraction strategies. As a key regional - culture carrier, Guangfu dialect is rich in visual symbols and cultural meanings, making it a valuable resource for urban - characteristic IP development. The research systematically examines phonetics, vocabulary, and slang of Guangfu dialect, uncovering visual - transformation possibilities and extracting representative cultural … Read More

Advocacy for AI-Powered Technologies for Promoting Life Education Among Adolescents: A Case Study of Lycoris

Ruige Ma, Baidi Yuan

pp.172-178 DOI: 10.62051/8x97k644

Abstract: It is necessary for a sense of familiarity coincides with high school students being developmentally the most susceptible  to emotional distress as separations and loss become commonplace within the context of a globalized and highly mobile society. The kind of practical lessons which life education offers, tackling subjects like death, revival, experience and maturity is also important for their overall growth and hence need of the hour. In this paper, we present the design of an innovative … Read More

Sustainable Economics and Environmental Design in Western Art and Literature: an Ecofeminist Critique

Baidi Yuan

pp.179-183 DOI: 10.62051/n9h8py04

Abstract: Adopting an ecofeminist analytical framework, this study interrogates the discursive and material intersections among ecological economics, environmental design, and cultural production in canonical Western artistic and literary traditions.By analyzing Romantic poetry, feminist earth art, and post-utopian literature, the study critiques the patriarchal and anthropocentric foundations of capitalist exploitation while exploring alternative models rooted in care ethics. Drawing on interdisciplinary … Read More

A Study of Painting Language and Symbols in Painting Therapy

Tingyi Li

pp.184-189 DOI: 10.62051/rghnsa84

Abstract: This study explores the role of painting language and symbols in art therapy, emphasizing their capacity to address emotional trauma and self-identity challenges in the context of modern societal pressures. Drawing on Carl Jung’s archetypal theory, it investigates how symbolic elements in art creation—such as simplified human forms, spirals, and labyrinths—act as bridges between the collective unconscious and individual consciousness. Through case studies, the research demonstrates that symbols … Read More

Technological Innovation in Gaming and Its Impact on Cultural Heritage Research

Zicheng Ni

pp.190-198 DOI: 10.62051/1rp0k782

Abstract: In recent years, due to the advancement of game production techniques, the modeling accuracy of buildings in games has become increasingly realistic. This article aims to explore whether technological updates and development in the game industry can drive the economic growth of the real-world cultural and tourism industry. The article employs the questionnaire survey method as the primary research approach to investigate the relevant factors and specific circumstances that influence the … Read More

Cultural Factors Shaping Digital Human Applications Between The United States and China

Lu Gan

pp.199-208 DOI: 10.62051/r1k83539

Abstract: From appearance to intellection, anthropomorphism is the core technology of digital humans. In the process of interacting with real human societies in various countries, digital humans are shaped and guided by local cultures while also generating notable cultural responses. This paper employs a combination of secondary data analysis, content analysis, and sentiment analysis to conduct a comparative analysis of the development of digital humans in the United States and China. In the process of … Read More

Informational Resonance and The Formation of Travel Intention: A Critical Review of Travel Vlog Content Quality

Xiya Sun

pp.209-214 DOI: 10.62051/z7ch6k38

Abstract: This study aims to understand how the information quality of travel vlogs would influence travel intention by affecting psychological mechanisms. Due to the rapid development of digital infrastructure, travel vlogs have emerged as important complementary points of reference among tourists, providing them with exposure to real-life experiences that digital marketing fails to supply. Information quality is also translated by usefulness, ease of use, and comprehensiveness with reference to the … Read More

Practices and Perception of Translanguaging as a Pedagogical Stance: Findings from Chinese Secondary Teachers’ Professional Learning Community

Nayi Liu

pp.215-223 DOI: 10.62051/rhjc9c04

Abstract: The current research study examines faculty and students’ practices and beliefs around translanguaging as a pedagogical stance at a local innovative high school in Beijing, China. Employing a mixed-method approach, a combination of classroom observation research, semi-structured interviews, and Likert-scale survey questionnaires were employed in the current study. Result indicated that, contrary to the prevalent findings around positive attitudes towards translanguaging by faculty members, … Read More

Quest for Dreams: Kenyan Youth Identity at the Crossroads of Globalization

Jingyi Wang, Manyun Ao

pp.224-236 DOI: 10.62051/4628qj56

Abstract: Since the 21st century, the process of globalization has been accelerating. Kenya has experienced all-round changes in politics, economy and culture in this wave. Consequently, the identity of Kenyan youth has become diversified and complex. This study analyzes two youthful protagonists in Ken Walibora's Swahili children's novel Ndoto ya Amerika (The American Dream), examining how ethnical politics, multilingualism, and mass media influence Kenyan youth identity from the perspective of … Read More

The Core Elements of the Popularity of Korean Dramas in China: Dissemination Opportunities and Dissemination Elements

Yuhan Feng

pp.237-242 DOI: 10.62051/m35fne20

Abstract: The issue of the reasons for the popularity of Korean dramas in the Chinese market has received widespread attention. Existing literature has analyzed it in detail from the perspective of cross-cultural communication, but it is still possible to approach it from a new research perspective for analysis. This research analyzed the interaction between the core elements of Korean drama dissemination in China, namely "dissemination opportunities" and "dissemination factors". The conclusion has been … Read More

The Role of Mindfulness in Adolescent Mental Health: A Review of Application Potential and Practical Limitations

Tianle Fu

pp.243-248 DOI: 10.62051/sgm0kk32

Abstract: Mindfulness is one of the growing techniques for promoting mental health and reducing stress among adolescents. This paper presents a systematic review of the effects of various mindfulness-based interventions (MBIs), including mindfulness-based stress reduction (MBSR) and mindfulness-based cognitive therapy (MBCT), on the stress, emotion regulation, and well-being of adolescents. It reviews the innovative applications and potential of digital mindfulness interventions from both physiological … Read More

The Impact of New Media Context on Media Sports

Mengjue Hu

pp.249-252 DOI: 10.62051/xvz4ph07

Abstract: With advancements in communication technologies such as network and telecommunications, coupled with the continuous evolution of media forms and transmission terminals, new media has rapidly encroached upon the traditional media landscape. Characterized by openness, mobility, convenience, and interactivity, it has eroded the dominance of traditional media, diverted its once-stable audience base, and gradually shaped new spheres of public opinion and discourse, resulting in a complex and … Read More

Research on Cultural Integration and Consumer Experience of Generation Z in Shanghai Disney

Shuhan Yang

pp.253-257 DOI: 10.62051/x0m38s23

Abstract: As a case of transnational cultural brand localization in China, dominated by Generation Z’s demands for immersive experiences and cultural authenticity. Based on the field theory, this study explores the relationship between the localization strategy of Shanghai Disney and the experience of Generation Z consumers. Through a mixed research method, including capital analysis and 119 questionnaires, it is found that the superposition of cultural symbols and the lag of digital services are the main … Read More

The Centennial History of Movies: The Evolution and Far-reaching Impact of Recording Technology in the Historical Development Trajectory

Mohan Tan

pp.258-265 DOI: 10.62051/y2rprn69

Abstract: This paper traces the centennial evolution of film history through the lens of recording technology, examining how advancements in sound recording have shaped both the artistic aesthetics and industrial progress of cinema. Focusing particularly on the unique trajectory of Chinese film sound development, the study explores key milestones—from the introduction of silent cinema to the emergence of synchronized sound films—and how these transitions reflect broader sociopolitical and technological … Read More