Contributions of Social Media and Digital Globalization to K-pop Transmission
Abstract: As globalization proceeds, one of its branches, digital globalization creates markets and user communities on a global scale, providing a platform for information transmission with a huge base of potential customers and effective ways to reach them. Pop culture is one of its products. Becoming a part of everyone's lives, pop cultures start to adapt and evolve because of the constant development of digital media. Eventually, Korean Pop Music (K-pop) was one of the genres that emerged and became …
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