Transactions on Social Science, Education and Humanities Research Transactions on Social Science, Education and Humanities Research
Vol. 11 (CEPC 2024)
3rd International Conference on Culture, Education, Psychology and Communications
CEPC 2024
Conference Dates: July 20-21, 2024
Conference Venue: Nagoya, Japan
Conference Editors: Jacqueline Jeremy, Tao Qiu
Conference Website: http://www.iccepc.org
ISSN: 2960-1770
eISSN: 2960-2262
ISBN: 978-1-961651-27-2
Published: August 20, 2024
Preface: 3rd International Conference on Culture, Education, Psychology and Communications (CEPC 2024)

Articles

The Multifaceted Impact of BTS: Driving South Korea’s Economy, Soft Power, and Cultural Exchange

Abstract: It is noteworthy that BTS, a South Korean boy band, is reported to contribute 0.3 percent of the Korean GDP, a figure that has sparked scholarly interest and extensive research. This paper draws on recent academic literature and data published by different platforms to further address the issue of how BTS promotes Korean development. It also incorporates a variety of music content released on the official BTS channel. The paper reveals that BTS significantly impacts Korea in three key areas: the … Read More

Exploring an Overview of Applied Theater in Education

Abstract: With the deepening of education reform, the traditional concept of education cannot adapt to the development of the times, the development of Internet technology, but also people's mode of thinking to produce far-reaching impact: the audience is not just a spectator, but a co-performer of the show. The audience should not just passively accept the transmission of information but need to be actively integrated, with common sense. The integration of applied theater and the art of teaching is a new … Read More

Exploring the Use and Development of Drama in Education in Elementary and Secondary Ethics and Rule of Law Course

Abstract: Drama in Education (DIE) is becoming more and more important in the context of the development requirements of the country's soft power. As an important criterion of national soft power, Drama in Education (DIE) is gradually being integrated into all aspects of the school community. By bringing Drama in Education to Ethics and Rule of Law classes for primary and secondary school students, integrate the two. And through the practice of a combination of dots and lines to promote educational … Read More

The Impact of ChatGPT on the Transformation of Traditional Education from the Perspective of Constructivism

Abstract: Technological products with artificial intelligence, such as ChatGPT, have revolutionized today’s education and spurred many debates on how to modify traditional teaching methods to a more modern approach. Since technology-facilitated learning has gained popularity recently, it is worthwhile to investigate the effects of AI products – particularly ChatGPT – on educators and learners as well as a number of instructional issues. This paper, which adopts a constructivist viewpoint, begins by … Read More

The Effect of Self-Efficacy on College Students' Physical Fitness Test Scores

Abstract: The 8th National Student Physique and Health Survey indicates a slight improvement of 0.2% in the achievement of college students in meeting the standard of excellent physical health. To address the lack of research in this area, a survey was conducted among 1300 students from various grades at Jingdezhen Ceramic University. The study delves into the complex link between college students' self-efficacy and their scores on physical fitness tests, with the goal of offering deep insights to enhance … Read More

The Influence of Head Teacher's Leadership Style on Junior High School Students ' Learning Engagement: The Mediating Effect of Self-efficacy

Abstract: As a class leader, junior high’s head teachers play an imperative and essential role in the development of junior high students and the whole class. Based on this reason, the aim of this research is to investigate the effect of the head teachers’ leadership style on junior high students’ learning engagement, inspecting mediating effect of self-efficacy. The study used three authority scales, they are teacher leadership style scale, academic self-efficacy scale and study engagement scale. With … Read More

The Influence of Parenting Style on College Students' Interpersonal Communication Skills

Abstract: College students' interpersonal communication skills are needed for society's development. That is because interpersonal communication skills can access information, show off themselves, and promote personal growth. In China, there are many researchers who have researched the influence of parenting style on college students' specialty, personality, and so on. However, there is little research on the effect of parenting style on college student's interpersonal communication skills. To fill some … Read More

How Students with Autism Spectrum Disorder Perform in Regular and Special Education Classrooms

Abstract: The educational placement of ASD child learners has been a topic of dispute in both the clinical and academic domains. It was formerly common practice to enroll child learners with ASD in separate special education programs because it was believed that these environments may provide more intensive and customized therapies. There has been a notable surge towards inclusive education in recent decades, influenced by broader cultural trends promoting inclusion and equality for people with … Read More

Revolutionizing College English Reading with ChatGPT: Current Predicaments and Future Directions

Abstract: With the acceleration of globalization, foreign language education in colleges and universities has been paid more and more attention. Combined with the development of artificial intelligence, ChatGPT is also widely used in the educational sector. In the future of technology-facilitated education, it will be more closely integrated with foreign language education to create better teaching activities for teachers and students. This paper aims to analyze the necessity of ChatGPT joining the … Read More

The Application of Consumer Psychology in Xiaomi’s Marketing Strategy: A 4C Analysis

Abstract: Xiaomi Technology Co., LTD. (referred to as Xiaomi from now on) is a Fortune Global 500 company in the electronic information industry. Studying Xiaomi's marketing strategy can help researchers understand how enterprises win consumers through innovative thinking and marketing means in the digital and internet market, and how to create competitive advantages in the market where products are almost the same. The author investigated Xiaomi’s marketing strategy from the perspective of consumer … Read More

ChatGPT in Education: Ethical Predicaments of Generative AI

Abstract: ChatGPT, which stands for generative artificial intelligence technology, has become the current prominent topic in the realm of education. The innovative practice of artificial intelligence technology in the field of education has laid a technical foundation for ChatGPT to empower college education, and ChatGPT has also been deeply applied in the fields of educational resource recommendation, language learning support, and personalized learning assistance due to its strong text understanding. It … Read More

Influence of Parenting Styles on Suicidal Tendencies in High School Students

Abstract: The problem of high school student suicide is the focus of the current social concern, some researchers have found that parenting style has a significant effect on high school students' suicidal tendencies, but there is a lack of unified explanation for the formation mechanism behind it. Therefore, this paper takes the influence of parenting styles on high school students' suicidal tendencies as the research theme and utilizes the questionnaire survey method to explore the connection between the … Read More

The Influence of Extracurricular Sports Activities on the Psychological Resilience of Middle School Students

Abstract: The level of psychological resilience is an important aspect of measuring mental health. In recent years, many middle school students in China have psychological problems due to excessive learning pressure and weak anti-pressure ability. Extracurricular sports activities in physical exercise are an effective way to improve the level of psychological resilience of middle school students. Based on this, China continues to attach importance to extracurricular physical exercise, so as to alleviate … Read More

The Influence of Subject Teachers' Expectations on Junior High School Students' Learning Motivation: Taking English as an Example

Abstract: The relationship between teachers' expectations and students' learning motivation is one of the important topics in the field of educational psychology nowadays, and it is also one of the issues that the pedagogical community is concerned about. However, in today's society, there are still some research gaps in the influence of teachers' expectations on students' learning motivation and the internal relationship between them. Therefore, this study takes junior high school students in a middle … Read More

The Effect of Learning Interests on Academic Performance of Secondary School Student

Abstract: Students' interest in learning and academic performance is not only an important aspect to measure the quality of students, but also the focus of attention in education and teaching. Interest is of great significance to the development of people's learning activities and other aspects. it is one of the driving forces to stimulate students' learning motivation and promote students' learning and development. Therefore, it is of great significance to explore the influence of middle school students' … Read More

Impact of Academic Stress on College Student Anxiety Levels

Abstract: Students generally face greater academic stress and college students are no exception. Academic stress among college students has long been of concern to various scholars. In particular, studies in recent years have increasingly indicated that academic stress among college students leads to higher levels of anxiety. Therefore, it is necessary to study the relationship between academic stress and anxiety level of university students. This study focuses on the influence of college students' … Read More

Exploring the Application of Metacognitive Strategy in Chinese Writing in Middle Schools

Abstract: Metacognitive strategy, one of the strategies of learning languages, is essential for learning Chinese writing. The research is conducted by analyzing the relationship between the levels of middle-school students using metacognitive strategy and their levels of Chinese writing. The results of the research indicate significant correlation exists between levels of Chinese writing and the levels of middle-school students using metacognitive strategy. During the examination phase, students tend to … Read More

The Influence of Parental Conflict on Adolescent Depression

Abstract: Harmonious family relationships are significant for adolescent development, and the purpose of this study is to investigate the effects of parental conflict in the family on adolescent depression. Through the study of the effects of parental conflict on depression in adolescents, this study recognizes the link between parental conflict and depression in adolescents, understand the development of their depression, and then provide new strategies for families, communities, schools, and society to … Read More

A Case Study: Exploring the Patterns and Functions of Mandarin-English-code-switching in Malaysian ACCA Classroom

Abstract: In Malaysia, due to the complexity of the population composition, students may possess diverse linguistic and cultural capitals, potentially resulting in a lack of a shared first language among both the teacher and their classmates. Although there are a considerable number of studies exploring Mandarin-English-code-switching practices in education, few studies have investigated its patterns and functions in Malaysia ACCA classroom contexts. This study conducts qualitative research on ACCA … Read More

Exploring the Influence of Motivation and Anxiety on L2 Students’ Learning Outcomes

Abstract: In second language studies, motivation and anxiety have always been the focus of scholars at home and abroad. This study conducted a questionnaire survey on over 120 Chinese IELTS candidates and selected 5 participants for case interviews. Relevant analysis was conducted on the results of the questionnaire survey, and the interview data was also summarized, aiming at exploring the relationship between motivation, anxiety, and academic performance in second language acquisition represented by the … Read More

The Influence of Middle School Students' Feedback Literacy in English on Teachers' Teaching

Abstract: This article aims to review student feedback literacy and its influence on middle school English teaching in China. By reviewing relevant literature, it was found that the theory of student feedback literacy originated in 2012 and is mostly studied abroad, while the theoretical research in this field in China is not so deep. This theory emphasizes the connotation of students' feedback literacy and how students can improve themselves by receiving feedback. In China, some researchers have proposed … Read More

The Analysis of Popularity of Depression and Anxiety Related to Social Media

Abstract: Because of the development of social media, depression and anxiety have become hot topics for a long time and the public concentrates on whether they can be treated or not. This article clearly illustrates which factors influence these two symptoms, the consequences that they bring and ways to solve them through a combination of knowledge of social media and psychology. The study of masses and upward social comparison, shows that the increasing popularity of depression and anxiety is due to … Read More

Self-Disclosure and Self-Concealment: A Study of User Anonymous Social Behavior from the Perspective of Mimetic Theory——A Case Study of 'momo' Group on Xiaohongshu

Abstract: In the era of the internet, everyone wants to stand out and be seen as unique. Social media accounts have become like virtual ID cards, where people shape their image and show off their personality. However, in an age of increasingly open and transparent information, the challenge of safeguarding user privacy on social media platforms has grown. To meet the demand for anonymous social interaction and emotional expression, a group of users on the platform Xiaohongshu has emerged, taking a … Read More

Digital Media Promote the Development of Creative Industry: Take Traditional Culture and Intangible Heritage as an Example

Abstract: Nowadays, an increasing number of individuals realize the significance of preserving the promoting traditional cultural and intangible heritage. This phenomenon has gained significant attention in recent years, and this paper aims to synthesize the existing research. The research goal for this paper is to delve into the literature of digital media and the creative industry, with a focus on understanding its impact on its role and application. Through the analysis, this paper hopes to contribute … Read More

Based on Brand Empowerment and customer Psychology: Lululemon Marketing Strategies Analysis

Abstract: With the development of the economy and the advent of the post-pandemic era, people tend to choose healthier lifestyles. Lululemon has won the global sportswear market rapidly. It built excellent product power and brand power. Lululemon profound insight into market development trends and consumer needs then expand its products and services constantly. To stand out from many brands with excellent marketing models. However, there are also some problems like the relatively weak supply chain and … Read More

After the Miracle: An Analysis on the Opportunity and Challenge of Freshippo

Abstract: Recent years have witnessed the rapid development of society as well as the sharp changes in people’s lifestyles. In China, retailing industries are facing many potential future challenges. Among many threats them, the brand Freshippo has created a miracle in marketing and promotion. This research systematically analyzes the success of Freshippo’s marketing strategies by methods of STP and 4Ps. After that, its weaknesses and potential challenges are critically evaluated. Based on the thorough … Read More

The Influence of Learning Motivation on Learning Chinese As a Foreign Language

Abstract: This paper aims to systematically review the benefits of constructivism theory combined with intrinsic learning motivation in Chinese as a foreign language classroom. By combing the relevant literature, the author can find the dominant position of constructivism theory in the Chinese classroom, which leads to the importance of intrinsic learning motivation. This theory emphasizes students' initiative, situationality and sociality, and provides a convenient way for cross-cultural learning. In the … Read More

A Review of the Features and Efficacy of Chat-GPT AI Writing Assistant in Influencing EFL Learners’ English Writing Skills

Abstract: In today's digital age, the growing use of AI-driven tools in language acquisition, especially for English writing, calls for more investigation. Grasping the impact of advanced technologies such as Chatbot Generative Pre-trained Transformer (Chat-GPT) on the learning of English as a Foreign Language (EFL) is crucial for both educators and researchers. Consequently, the objective of this study is to investigate how Chat-GPT, in its role as an AI writing assistant, influences the writing … Read More

A Study on the Influence of Higher-order Thinking on English Grammar Learning -A Case Study of Chinese College Students

Abstract: This article aims to investigate the influence of Chinese college students' use of higher-order thinking on English grammar learning. By reviewing relevant literature, it is found that higher-order thinking can promote the cultivation of college students' thinking ability. This mode of thinking is currently highly discussed in China and the world. In China, educators have developed several teaching programs that introduce higher-order thinking based on the status of education in Chinese … Read More

Exploring the Development Prospects of Dramatherapy: A Study on the Family Therapy with the Satir Model as an Example

Abstract: Based on the literature review, this article summarizes that there have been a few attempts at the use of dramatherapy in family therapy, which has the potential for redevelopment. On the other hand, the Satir Model, with its mature theory and extensive practice, has shown remarkable achievements in family therapy. According to the comparative study of existing research, dramatherapy complemented the Satir Model in terms of some theories and techniques. Therefore, this study aims to explore the … Read More

The Impacts of Teachers' Teaching Styles on High School Students' Learning Engagement : An Example of English Class

Abstract: As the golden learning time period in a lifetime, it is extremely crucial to investigate the influence mechanism of teaching styles on learning engagement to improve students' learning engagement level in high school. By using the questionnaire method, this study aims to tap into the teacher's standpoint on how to maximize the level of learning engagement of high school students by changing the teaching styles. This study found that there is a significant positive correlation between different … Read More

Dissemination and Development of Theatre Based on New Media Context: An Example of Integration of Theatre Elements into Film

Abstract: With the continuous development of modern media technology, traditional theatre art, which has long been in stagnation, has also been allowed to harmonise with modern advanced media technology and convenient media communication technology in various ways to seek a more permanent development. The relationship between theatre and film is one of the things that many scholars have explored and experimented with in this attempt to reform the theatre. With this in mind, this paper explores the current … Read More

Exploring the Application of Jung's Psychological Types in Psychodrama: A Case Study on Attempting to Mitigate Intergenerational Trauma Between Mothers and Daughters

Abstract: Nowadays, many people learn their personality types through the popular MBTI personality test which is based on Jung’s theory about types. Many lonely, sensitive, and trust-seeking young people are inspired by Beebe Mode to explore the identities of different personality types for spiritual development in contributing to their mental conditions and potential abilities. Noticing that this process of self-awareness and self-identification of recognizing, exploring, and healing is similar to the … Read More

A Study of the Pink Tax Mess in the Current Consumer Era

Abstract: With the progress of society and the promotion of women's status, women are playing an increasingly important role in the consumer market. As a kind of gender discrimination phenomenon, pink tax is widespread in the consumer market. It not only damages the interests of female consumers and the level playing field of the market, but also hinders the healthy development of women's consumer market. This paper aims to explore the causes, influences and solution strategies of pink tax chaos through … Read More

The Review of Foreign Language Learning Motivation

Abstract: This review aims to discuss some research about different kinds of learning motivations in foreign language learning. By reviewing some of the passages about foreign language learning motivations before, it could be easy to find out that motivation is one of the most principal factors in foreign language learning which may make a great difference in the learning strategies and achievements. so that this review makes a discussion about the way different kinds of foreign language learners are … Read More

Analysis of the Current Situation of Star Chasing and Fan Culture among Middle and High School Students in the Internet + Era

Abstract: Based on the development of the Internet today, teenagers' Internet participation is increasing year by year, and chasing stars has become the main reason why teenagers go online. Learning about the favorite celebrities and following them through social platforms such as Weibo, TikTok, WeChat and Douban has now become a very popular event among teenagers. This article aims to use a questionnaire survey to analyze teenagers’ views on star chasing and their participation in related online and … Read More

Examining the Marketing Strategy of Celebrity-Founded Brands: A Case Study of Skims by Kim Kardashian

Abstract: As the trend of celebrity-founded brands rises, several celebrities attempt to create their own brand with the assistance of professionals, or to take on roles as creative directors of an existing brand. However, one may wonder why some of these brands achieve greater success than others, especially when the celebrities involved are equally well-kown. Through documentary research methods, this study reveals that there is a strong correlation between brand successfulness and the brand's marketing … Read More

Analysis of Marketing Strategies for Sports Star Trading Cards

Abstract: One of the reasons for the renewed interest in sports star trading cards is is a collection of things you love. For example, personal favorite team, personal favorite players, some people may be a memory of youth, and some people are a kind of walking with time now. Blind boxes, where collectors purchase a pack without knowing which cards they will receive, have become a popular marketing strategy to add an element of surprise and excitement to the buying experience. This unpredictability can … Read More

A Research Study on Foreign Language Anxiety and Self-efficacy among EFL Learners in Chinese University Students

Abstract: Emotion and self-efficacy are both essential elements in learning the English language. It is critical to examine the function of anxiety and self-efficacy in English as a foreign language learning, as well as the interaction between these two elements. This study evaluated the correlation between foreign language anxiety and self-efficacy across Chinese university students and explored whether these factors differed according to different majors. 162 Chinese university students were involved in … Read More

A Study on English Learning Motivation of Chinese Philosophy Majors

Abstract: In this paper, 102 sophomores and juniors from 11 universities in southern China were selected to study the relationship between English learning motivation and its effects among Chinese philosophy majors. SPSS data analysis software was then used to analyze the collected data by frequency analysis, cross-analysis and linear regression analysis to explore the correlation among learning motivation, methods and effects. The analysis showed several main learning motivations and their corresponding … Read More

Exploring Language Boredom among Non-English Major Students in English Language Learning

Abstract: This study investigates the phenomenon of boredom experienced by non-English major college students in their English language learning, aiming to provide valuable insights into the factors influencing boredom, such as language proficiency levels and gender. Additionally, it aims to guide educators in effectively addressing negative emotions and enhancing students’ efficiency in acquiring English skills. Employing quantitative research methods including surveys and statistical analysis, this … Read More

A Study on Motivational Differences in English Oral Classes Taught by Native vs. Non-native Teachers

Abstract: With the development of globalization, the importance of English language skills to students' personal development and social needs has become increasingly important. Motivation is a key determinant of learning effectiveness and has a significant impact on college students' English language skills. Compared to previous research, this study aimed to investigate the effects of native and non-native teachers on students' motivation to learn English in the classroom. By comparing the effectiveness … Read More

Research on Game-based Teaching of History Subject to Promote the Adolescent Metacognitive Ability

Abstract: Nowadays, the rise of streaming services has changed the way teenagers access entertainment content. At the same time, the aesthetic taste of young people has changed greatly, which requires classroom learning to integrate new elements to adapt to the psychological needs of current young students, so as to improve the overall effect of the classroom. it's crucial to innovate educational approaches, and game-based teaching has a large potential. This study is designed to explore the application … Read More

Different Background and Situation of US and China Bring Different Opinions about Video Games

Abstract: With the booming of technology development, video games gradually became a kind of common way to relax. Nowadays cellphones and laptops are generalizing, and video games’ quality has become better than before. Video games seem to be a necessity in people’s daily life, especially the teenagers and the young. This study works on different environments between the US and China leading to the differences in video game development and people’s perspective towards it. The environment is composed of … Read More

High-Flying Strategies: An In-depth Examination of Jetstar's Competitive Positioning and Challenges in the New Zealand Aviation Market

Abstract: This research thoroughly examines Jetstar's competitive stance and obstacles in the New Zealand aviation sector as an Australian low-cost carrier. Since its founding in 2003, Qantas Airways subsidiary Jetstar has grown to become one of the biggest low-cost carriers in the Asia-Pacific area. After providing an overview of Jetstar's operations and business, the article delves extensively into the macro environment of the corporation by examining its PESTLE (Political, Economic, Socio-Cultural, … Read More

CLOT Analysis Based on SWOT and 4Ps

Abstract: This paper aims to conduct an in-depth study of CLOT through SWOT analysis, and explore its internal strengths and weaknesses, external opportunities and threats. Through SWOT analysis, the internal advantages of CLOT are brand diversity and unique design, but there are also disadvantages in brand awareness and market competition. And use the 4P theory to analyze its strategic application in product, price, place and promotion. 4P theory is carried out to comprehensively understand the position … Read More

Study on the Assessment and Enhancement Path of the Effectiveness of "One Belt, One Road" International Communication Based on Social Media

Abstract: Since its inception, "One Belt, One Road" Initiative has become an important platform for promoting global economic cooperation and development. However, in the course of its development, "One Belt, One Road" Initiative has also faced many challenges. In order to effectively deal with these challenges, "One Belt, One Road" Initiative needs to develop a scientific and reasonable communication strategy. As an emerging information dissemination channel, social media has the characteristics of fast … Read More

From Form to Interaction: A Comparative Analysis of User Experience in Chinese and Western Chatbots

Abstract: Chatbots have evolved into sophisticated conversational agents, significantly reshaping human-computer interaction through their ability to simulate human-like conversation. This paper explores the evolution of chatbots, focusing on third-generation agents capable of engaging in complex dialogues and grasping context. Traditionally, research has centered on evaluating the fidelity of chatbot communication and users’ perception of interaction quality. However, recent discourse has emphasized the … Read More

The Impact of Social Media and Attachment Style in Long-Distance Intimate Overall Relationship Satisfaction and Conflict

Abstract: Social media has become a prevalent channel for communication in the modern era. Long-distance couples must keep or improve their overall level of relationship satisfaction. Most earlier studies examined how an individual's attachment types and use of social networking sites (SNS) affect the evaluation of long-distance relationship satisfaction separately. there is insufficient data for identifying how satisfaction is affected when subjective (attachment styles) and objective (social media) … Read More

Interplay between Users and Social Media: “Pin” in WeChat Moments as an Example: From an Affordance Perspective

Abstract: This paper explores the newly released WeChat feature “pin” as an example to explore the gap in current research on affordance theory. WeChat, as the leading social media in China, displays distinct Chinese characteristics of socialization, which thus requires an in-depth investigation not only into the mechanism itself but also into the users’ psychology. Therefore, the author points out the theoretical gap in extant literature that the subject-object dichotomy hinders scholars from a more … Read More

Research on Localized Marketing and Business Management Strategies of Chinese New Energy Vehicle Enterprises: A Case Study Based on NIO

Abstract: With the improvement of environmental awareness and technological progress, new energy vehicles are gradually entering people's vision. Domestic new energy vehicle brands are emerging one after another, and the willingness of Chinese consumers to purchase new energy vehicles is also constantly increasing. In recent years, NIO has been at the forefront of new energy vehicles in China. This article applies the 4Ps and SWOT analysis to study the marketing strategies of NIO. This study collects … Read More

Analysis of Efficient Marketing Approaches: A Study on the Correlation between Celebrity Effect and Brand Marketing

Abstract: In recent years, with the continuous development of the entertainment industry, people pay more attention to entertainment and life, and can get all kinds of information about brands endorsed by celebrities from all kinds of electronic devices. The celebrity effect has gradually increased. Various brands have also invited celebrities to endorse and promote the brand, so as to increase the popularity of the brand and the increase of product profits. This paper will explore the correlation between … Read More

The Research about Film and Television IP Communication Strategy Based on Short Video Platform

Abstract: This paper investigates the influence of short video platforms on the dissemination effect of film and television IP. By collecting and analyzing the data of movie box office and its short video dissemination, it is found that the three movies with higher box office have higher heat on short video platforms. From the perspective of communication subject, this paper divides short video communication into two kinds: official publicity and audience spontaneous communication. Further analysis … Read More

Film as a Form of Cultural Medium: Trends of the Film Industry

Abstract: As an important form of entertainment, this paper delves into global cinema, analyzing the significant factors that have shaped the patterns people watch and evaluate films in recent years. The paper focuses on three primary dynamics: the COVID-19 pandemic, the diminishing qualities of movies themselves including the proliferating numbers of remakes and sequels, a perceived decline in film quality attributed to Hollywood's emphasis on political correctness, as well as the emergence of streaming … Read More

Analysis of the Business Model and Marketing Strategy of Internet Celebrity Tourism Spot: A Case Study of Hongshan Zoo

Abstract: With the recovery of the economy, the cultural tourism market is developing strongly. People's living standards have improved, and their demands for spiritual life have become richer and richer, resulting in higher requirements for cultural tourism. The development of internet technology has brought about the development of new media, and people have shown stronger trust in UGC (User Generated Content). Coupled with the addition of official forces, a series of internet-famous scenic spots have … Read More

Research on the Localization Marketing Strategy of Multinational Catering Enterprises in Overseas: A Case Study of KFC

Abstract: Taking KFC as an example, this study discusses the localization marketing strategy of multinational catering enterprises in the host country. In the context of economic globalization, multinational companies are faced with various challenges such as culture, language and social consciousness, and localization strategy has become an important means to adapt to these differences. By analyzing the marketing strategies of KFC in China, Japan and other markets, this study reveals the key factors of … Read More

Marketing Strategy Analysis of Perfect Diary

Abstract: From 2010 to the present, China's cosmetic market size has gradually grown and stabilized through sustained efforts, and people pay more and more attention to the promotion of Chinese culture. As the disposable income of Chinese people grows continuously, and at the same time, people are increasingly concerned about the external image, the use of national brands of color cosmetics has also been promoted. This paper focuses on the marketing strategy of Perfect Diary, using 4P analysis, STP … Read More

Research on the Performance Analysis of Meituan

Abstract: The pandemic has had a devastating impact on China's economy. People and purchasing behavior have changed a lot since then. This brings threats and opportunities at the same time for companies, and companies need to adapt to survive and grow after the disaster. As a result, this study's research objective is to analyze and suggest changes to an e-commerce company running in China Meituan. The research methods in this study are listed as follows: First, the data for the company performance is … Read More

Research on the Operation and Communication Strategies of League of Legends IP - A Case Study on the Launch of League of Legends: Wild Rift (China Server)

Abstract: League of Legends, as a renowned and influential IP in the gaming industry for more than a decade, has consistently dominated the MOBA market. With its engaging gameplay, vast roster of unique champions, and thriving esports scene, League of Legends has garnered a loyal and dedicated player base worldwide. However, recognizing the evolving gaming landscape, Riot Games, the creator of League of Legends, ventured into the mobile gaming realm, expanding their IP beyond the PC platform. One of the … Read More

How AI Helps Second Language Learners Acquire Target Language: An Analysis from a Cross-Cultural Perspective

Abstract: With the development of science and technology, artificial intelligence is gradually being applied in various fields. In the field of second language acquisition, AI, as an auxiliary tool, can effectively help learners acquire the target language. Language learning not only includes linguistic knowledge, but also the culture of the target language. This paper analyzes the advantages of AI in L2 acquisition from a cross-cultural perspective. By providing examples to illustrate the application of … Read More

Analysis of Marketing Strategies in China of Imported Small Household Appliances Based on Advertising Communication —— Taking Dyson Hair Dryer as an Example

Abstract: The rise of China's economy and the improvement of people's living conditions have contributed to an increasing market demand for small home appliances in the nation. Importing companies face significant challenges when entering the Chinese market, necessitating meticulous and comprehensive marketing strategies, especially in the realm of advertising communication. The Dyson hair dryer, a domestically manufactured appliance, has attracted considerable consumer attention and attained noteworthy … Read More

Comparative Study of Local and International Marketing Strategies for Cosmetic Brands: A Case Study of 3CE

Abstract: Korean cosmetic products have a significant global presence, and the study of Korean cosmetic products can help to understand the size of the market, growth trends Consumer preferences, which can be enlightening in developing local and overseas marketing strategy development and market forecasting and seeking business development across borders. This paper takes the Korean 3CE brand as an example and focuses on its 4ps of local and overseas marketing for comparative analysis and finds that the … Read More

Analysis of Bilibili Company's Business Strategy

Abstract: This paper presents a detailed examination of Bilibili Inc.'s strategic framework, positioning the company as a formidable player in China's digital entertainment sector. Bilibili has carved out a niche in the competitive landscape through its innovative approaches to community engagement, content diversification, strategic alliances, monetization strategies, and technological investments. The core of Bilibili's success lies in its community-centric model, which prioritizes user-generated … Read More

Market Strategy Analysis of Li Ning Based on SWOT and 4PS

Abstract: With the advent of the 21st century, the world economy is getting better and better, and people pay more attention to health and vigorously develop sports. With the tide of The Times, the development of sports companies is also getting better and better. This paper mainly discusses the market analysis of Li Ning Company. After years of development, Li Ning company, as a leading brand in China's sports industry, has shown a strong momentum of development in the market research. But at the same … Read More

The Relationship between Parenting Styles, Learning Motivation and Self-Efficacy of Diverse Age

Abstract: Linked to personal and national development, student education has long been regarded as an important project. In addition to school education, parental education at home also plays an essential role in students' learning. Among previous research, there have been numerous studies on the relationship between parenting styles and students' learning motivation and self-efficacy, but there have been relatively few studies comparing these situations across different grade groups. Therefore, this … Read More

Throwness as Reliable Path to the Genuine Exsitence of Human Beings

Abstract: The philosophical movement of existentialism has been significantly influenced by the contributions of Martin Heidegger and Jean-Paul Sartre, who are considered to be pivotal figures in this field. Although they both address fundamental aspects of the human condition, their philosophical methodologies differ significantly. Examining these divergent viewpoints is essential for understanding the depth and intricacy of the existentialist perspective. This article employs a comparative methodology … Read More

Heidegger's Dasein: Development of the Ancient Greek Ontological Ideas of Being and Death

Abstract: The primary objective of this article is to investigate the relationship between death and existence in philosophical systems that date back to ancient times and continue to exist in the present day. First, it will investigate the origins of the definition of existence, and then it will proceed to conduct an analysis of the philosophical advancements that occurred during the time period of the ancient Greeks. Last but not least, it will investigate Heidegger's viewpoint on existence and contrast … Read More

The Distinction between Law and Social Norm and the Deprivation of Freedom: Satre’s Materialist Approach

Abstract: This article is dedicated to examining the value of social norms by first distinct the social norms using Satre’s understanding of Serial Praxis and Group Praxis and then discussing how the social norm prevents the freedom of human beings. In Satre’s more materialist approach, human freedom is achieved only if the basic survival needs of human beings are met. At the same time, the law enables the survival of a specific group by setting limitations on certain behaviors that are harmful to group … Read More

Death as a Concept for Hegel and Heidegger: Between the Context of Phenomenology of Spirit and Being and Time

Abstract: This article analyses the concept of death as presented in Hegel's Phenomenology of Spirit and Heidegger's Being and Time. For the introduction of Phenomenology of Spirit, the author explores the interconnectedness of death and life. Additionally, in the section on Self-Consciousness, the author explains the logical process of the relationship between dominance and subservience. It becomes evident that death plays a significant role in shaping life, and it is through this relationship that … Read More

Existentialism, Authenticity and Modern Debates Over Incapable Individuals

Abstract: This study offers a comprehensive explanation of Sartre's existentialist vision of man's true nature and the concept of freedom in terms of the cognitive categories, moral responsibility, and intelligibility of behaviour of the modern individual. Specifically, the study focuses on the modern individual. It attempts to present some dilemmas about freedom and individual behaviour in the form of a history of ideas by echoing each other with some intellectual traditions and currents of modernity … Read More

Exploring Preferred Qualities in ESL Instructors: Perspectives of Chinese Students in American Universities

Abstract: This research investigates the perspectives of Chinese international students on effective English as a Second Language (ESL) teachers in American universities, exploring how gender and personality shape these views. Through interviews with eleven participants, key themes emerged regarding preferred teaching styles and traits, disliked teaching methods and traits, and the perceived role of ESL teachers beyond language instruction. The findings highlight a preference for instructors who use … Read More

Analysis of Sports Brand Marketing Strategy Based on STP Theory: Lululemon as an Example

Abstract: In the sports apparel market continues to slump, the global retail industry is in a weak state of the environment, Lululemon started with yoga clothing but the scenery is unique, and become a sports brand comparable to Adidas and Nike. This paper analyzes Lululemon's successful brand strategy from three aspects: STP strategy, sports brand management and DTC marketing, and puts forward constructive suggestions on Lululemon's current market sinking. In the operation of the Chinese market, … Read More

Research on Marketing Strategy of Cultural and Creative Products of Beijing Palace Museum

Abstract: Museums have evolved over the past several years from being places to store historically significant and worthy of study cultural artifacts to being multipurpose spaces for collection exhibition, information sharing, public education, and leisure and entertainment. In order to better realize its multi-faceted functions and bring better services and experiences to visitors, the museum has gradually researched and designed a number of cultural and creative products. In order to explore the … Read More

An Investigation into the Influence of Media Convergence on the Development of the Photography Sector

Abstract: The research examines the influence of media convergence on the development of the photographic industry. This analysis explores the rapid, simplified, and cost-effective evolution of photography, the impact on consumers and design, the appearance of novel photographers, and the potential challenges and obstacles associated with the rise of media in the photography sector. The research elucidates the impact of media convergence on the digital era, which is constantly inundated with content vying … Read More

Valve Corporation's Evolution from a Game Developer to the Gaming Titan

Abstract: This research paper delves into Valve Corporation's multifaceted competitive strategy within the digital gaming industry, exploring its evolution from a pioneering game developer to an influential entity in digital distribution, e-sports, and hardware innovation. This study starts from study the history of Valve and how it changes from video game developer to digital distributor. Central to the analysis of this paper is Steam, Valve's digital distribution platform, which has redefined game sales … Read More

Analysis of Personal Privacy Risks and Protection Countermeasures under the Privacy Paradox Dimension

Abstract: The privacy paradox is an important issue facing the current digital age, which involves a contradiction between individuals' perceptions of privacy protection and their actual behavior. Despite the general awareness of privacy risks, voluntary disclosure of personal data on digital channels such as social media platforms are still prevalent. This dissertation aims to explore the nature of personal privacy risk under the dimension of privacy paradox and the strategies to deal with it. By … Read More

The Identity of 'the Other' in Gold Mountain Blue from the Perspective of Post-colonialism

Abstract: Zhang Ling is one of the new immigrant authors in China. The experience of living overseas and working as a hearing therapist gives her a profound understanding of Eastern and Western culture, which sets her apart from other immigrant writers. Gold Mountain Blue, published in 2009, describes the story of the fifth-generation immigrants from the Fang family and their survival situation in a foreign land, as well as their quest for identity. Using postcolonial theory and the methodology of close … Read More

Marketing Strategy Analysis and SWOT Analysis of HeyTea

Abstract: In modern society, new tea brands have garnered significant attention and affection. HeyTea is one of the more popular hot drink shops and has been very popular with consumers since it opened. This paper will also analyze the competitive strategy of Hicha in China. HeyTea's sales strategy and advantages will be analyzed. This article analyzes the store's advantages, marketing mode, and other aspects. The SWOT model is used to analyze the strengths, weaknesses, opportunities, and risks of HeyTea … Read More

The Marketing Strategy of Nike is Analyzed from STP and SWOT

Abstract: At present, the sports brand industry is becoming increasingly popular, and more and more brands and the industry competition is becoming more and more fierce. Nike, as an industry giant, has great reference value for studying the marketing strategy of sports brands. Based on STP and SWOT analysis, the rise and future development of Nike are analyzed. The results from STP found that Nike's accurate positioning of the target market has provided a great help for their marketing methods in the … Read More

Marketing Strategy of Byte Dance to Operate TikTok

Abstract: Don’t know when to started, TikTok started to stand out from all short video platforms. The emergence of TikTok not only changes people’s leisure and entertainment mean and reading habits, but also changes people’s value orientation, forming a modern TikTok culture and having a profound impact on information dissemination. After the domestic germination and expansion to overseas market, TikTok has become the top stream of the short video industry. With the continuous development of network … Read More

Social Media and Marketing Strategies of Fashion Brand

Abstract: In today’s society, social media platforms gained huge public attention, people use social media platforms to entertain and acquire informantions, many of the companies are also starting to make use of the social media paltforms to promote the brand and its products. Therefore, it is crucial for fashion brands to adjust their marketing strategies and take full advantage of these social media paltforms so that their brands can have a better future development. However, some brands have their … Read More

The Effects of Family Atmosphere, School Environment, and Self-efficacy on the Learning Outcomes of International High School Students with Different Levels of Anxiety in Learning English as a Second Language

Abstract: With the increasing number of students studying abroad and the majority of them choosing countries where English is the primary language, the anxiety of international school students learning English as a second foreign language (ESL) has drawn attention. Based on the factors that affect anxiety mentioned in most articles, this paper selects family atmosphere, school environment and self-efficacy as three studied factors, and makes chart analysis of the views of students with different anxiety … Read More

Influence of Psychological Intervention on Children with Learning Disability

Abstract: At present, Children with learning disability are increasingly exposed to the social landscape. Their situation has caused widespread public concern, as a treatment for learning disability, psychological intervention for children with learning disability has become one of the hot issues of social debate. To examine the influence of psychological intervention on children with learning disability, researchers have done relevant studies and thrown out different opinions. Therefore, by collecting … Read More

From Notes to Knowledge: A Comprehensive Review of Early Childhood Music Education

Abstract: Music education is widely acknowledged as a valuable instrument for fostering young children's creativity and development. Through a comprehensive literature review, this study evaluates various teaching methods, including the Carabo Cone, Dalcroze, Suzuki, Kodaly, and Orff methods. The study also examined external and internal factors that affect music education, such as the learning environment, parental engagement, and teacher influence. Although significant benefits were shown, the study … Read More

Impact of Interpersonal Relations on the Mental Health of College Students

Abstract: Over the years, mental health has become a hot issue, and it seems that after the rampant COVID-19, increasingly numbers of people have suffered from mental distress. Especially for college students who are in the transition period from teenagers to adulthood, it is valuable to explore the conditions of their mental health, for mental well-being may affect students' academic performances, interpersonal relationships, and even their future. This article will focus on one of the most important … Read More

Correlation of Social Media Use with Adolescent Body Image

Abstract: The use of social media (SM) is a topic that has been widely discussed. As adolescents are at a special period in their lives, it is worth exploring the influence of SM on their body image (BI) cognition. This paper synthesizes recent studies on the association between adolescent social media use (SMU) and body image and examines the relationship between adolescent body image cognition and related behavior changes and social media use. Adolescent social media use was positively correlated with … Read More

Impact factors for Adolescents’ Emotion Regulation Ability and Choice of Strategy: An Overview

Abstract: This study aimed to explore the importance and influence factors of adolescents’ emotion regulation (ER). This study approached research purpose by summarizing and analyzing four major influencers of ER in adolescents: age, parental styles, culture, and education. As found, at a young age, adolescents show a lower ability to regulate emotions due to the development of the “hot system” and low Self Control (SC). Then, this study discussed the impact of parenting styles (PS) on adolescents’ ER. … Read More

Compare the Influence of Masculinity on Gender Equality in Thailand and China

Abstract: The academic definition of masculinity is a concept that encompasses men's gender temperament, gender roles, gender norms, power order, and other related aspects. The persistent presence of unequal gender regimes can be explained by the concept of hegemonic masculinity, in particular. The paper compares the masculinity of Chinese and Thai men, examining how differing societal status and national cultures influence masculinity. Both countries exhibit a lack of value for domestic work and father … Read More

Media Guidance and Shaping of Public Opinion: Mechanisms, Ethics and Influences

Abstract: The paper analyzed the role of media in guiding and shaping public opinion and its ethical issues through literature review. The results show that media should take into account many ethical factors in addition to conveying information when guiding public opinion. The first is the responsibility of the media, which is not only the accuracy of information, but also how the media balances commercial interests with the public interest, how they deal with sensitive or controversial issues, how they … Read More

The Influence of Mother Tongue Transfer on Second Language Acquisition and Its Countermeasures

Abstract: With the deepening of globalization and the deepening of communication between different countries and regions, people's demand for learning a second language has become stronger and stronger, and second language acquisition has gradually entered the public's vision. However, in the process of learning, learners will inevitably be influenced by their mother tongue to varying degrees. This phenomenon is known in psychology as "mother tongue transfer". In the field of linguistics, "mother tongue … Read More

A Study of LGBTQ+ Empowerment and Normative Dialogue in Chinese Social Media Platforms

Abstract: This study focuses on the empowerment and normative dialogue of LGBTQ+ groups in Chinese social media platforms, and explores its context and mechanism in the new media environment. With the popularity of social media, the LGBTQ+ community has transformed from passive receivers of information to integrated producers and participants of information, using this platform to achieve self-expression, community building, and participation in the discussion of social issues. However, there are also a … Read More

Second Language Identity of Chinese Junior High School EFL Learners: Its Construction and Sources

Abstract: Language learning is widely agreed to be closely related to individuals’ identity constructions. In recent years, identity research has gained more attention for its constructed and dynamic nature could provide a more insightful view of language learning processes and thus help better improve language learning and teaching. Many existing studies on language identities have been conducted in English as a Second Language (ESL) contexts and focused on more mature English learners. However, studies … Read More

Negative Transfer of Mother Tongue in Chinese-English Translation: A Case Study of Fortress Besieged and Memories of Peking: South Side Stories

Abstract: In the field of negative language transfer, most studies have focused on students' daily translation exercises, with relatively fewer investigations into literary translation. However, this paper aims to analyze the phenomenon of negative language transfer in Chinese-English translation, mainly focusing on its impact on tense expression and connection methods. Through analysis of examples from literary works (Fortress Besieged and Memories of Peking: South Side Stories), the essay demonstrates … Read More

The Challenges and Dilemmas of Spoken English Education in the Context of the Compulsory Education System in China

Abstract: Many students in China are disturbed by their inability to speak English fluently, and "dumb English" is a common phenomenon among English learners in China. There are some problems in spoken English education in the elementary education stage in China, which to a certain extent have led to the formation of this phenomenon. Taking English education in China's compulsory education stage as the background, this study conducted semi-structured interviews with four front-line English teachers in … Read More

Research on the Current Situation of Dance Education in the Context of Integrated Media—Taking Chinese Folk Dance as an Example

Abstract: In 2020, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the "Opinions on Comprehensively Strengthening and Improving School Aesthetic Education in the New Era". Dance education, as an important part of aesthetic education, has gradually received social attention. New media online communication methods such as short videos and live broadcasts are emerging. Traditional media such as television and radio are also … Read More

Redefining Language Learning: The Impact of AI Technology on Second Language Acquisition

Abstract: Second language acquisition (SLA) is a complex long-term process which is time-consuming and requires a huge number of resources. However, with the advance of technology, artificial intelligence (AI) has been gradually integrated into the aspect of SLA which provides great convenience for more people to get access to artificial intelligence education (AIED). As both AI technology and the Internet continuously evolved, the AIED in SLA showed great benefits to society and this is the reason for … Read More

Gendered Language in Different Cultural and Media Contexts

Abstract: This study attempts to explore how language expresses gender in different cultural and media contexts and how these expressions shape and reflect existing gender norms. Through in-depth analyses of the use of gendered language in American television advertisements, Japanese social media and South African textbooks, the paper seeks to demonstrate how language plays a key role in maintaining existing gender norms and challenging them. The study employs symbolic interactionism and critical social … Read More

AI and Art Design: A Case Study of Space Opera House

Abstract: With the rapid advancement of artificial intelligence (AI) technology, AI painting, as an emerging technique, is gradually showcasing its unique charm and broad application prospects in the field of art design. This paper takes the representative AI painting Space Opera House as an example to conduct an in-depth analysis of AI painting from the perspectives of visual language and aesthetic expression. It explores the challenges and opportunities AI presents to traditional art design and further … Read More

Natural Justification in the Beauty of Nature —— From the Book of the Sick Plum Pavilion

Abstract: The differences between Chinese civilization and Western culture have given rise to multiple interpretations of aesthetic concepts. In the academic field, studies on this topic are rich and in-depth. The source of this tendency lies in the continuation and evolution of the East and the West in natural justification, and the literary works of the two places, such as Gong Zizhen's a Tale of the Sick Plum Pavilion, as well as Baudelaire's Flowers of Evil, are deeply influenced by it. From literary … Read More

Emerging Technologies in Digital Museums: A Literature Review of Educational Application and Evaluation Methods

Abstract: The rapid evolution of emerging technologies is fundamentally reshaping the educational landscape, with digital museums emerging as pivotal agents of educational innovation and progressively assuming vital roles in student learning. Through a systematic literature review, this study delves into the intricate relationship between new technologies and learning within digital museum contexts, along with the consequential impact of digital museums on student learning within the educational domain—an … Read More

Exploring the Impact of Digital Game-Based Learning on STEM Education a Comprehensive Review

Abstract: Digital game-based learning (DGBL) has emerged as a promising approach to enhancing STEM (Science, Technology, Engineering, and Mathematics) education, drawing widespread attention in fields such as education, healthcare, wellness, and hazard prevention. However, discussions on the application of DGBL in STEM education remain insufficiently explored, with existing research largely focused on language learning and lower-grade subjects. Therefore, this study aims to systematically investigate the … Read More

Exploring Interracial Relationships: Marguerite Duras’ Portrayal of Love Between White Women and Asian Men in The Lover Trilogy

Abstract: In "The Lover Trilogy," Margaret Duras' autobiographical novels, the discrimination of white people against colored races, the struggle of women in a patriarchal society, and the subtleties of class differences can all be found in the story of a couple of lovers. However, there is no absolute imbalance of power, since a poor white woman is still allowed to "look down" on a rich Asian man. Based on the text of "The Lover Trilogy," the dual perspectives of post-colonialism and feminist theories, … Read More

Analysing the Problem of "Otherness" in The Painted Veil——Based on Beauvoir's Existential Feminism Theory

Abstract: William Somerset Maugham is a famous British novelist and playwright, known for his expertise in portraying characters and depicting the complexity of human nature. The novel The Painted Veil, one of Maugham's representative works, focuses on the experience of the heroine Kitty and her changes of state of mind. It explores the process of female spiritual awakening from ignorance to independence, with distinct feminist features. At the time of the novel's creation, the Western women's liberation … Read More

A Study on Mother-daughter Relationships Analyzed from the Perspective of Feminism: Focusing on K-Drama The Glory

Abstract: As feminism spreads from western countries to Asia, the voices of women have been heard all over the world. There is also a great deal of literary works created by women and the female roles in some works attract East Asian scholars to analyze from the perspective of feminism. Focusing on the popular Netflix drama The Glory in 2023, written by Kim Eun-sook, this study analyzed images and relationships of two mother-daughter pairs. It also discussed social problems hidden in such mother-daughter … Read More

The Dual Nature of Motivation: Intrinsic and Extrinsic Drivers in Second Language Learning

Abstract: Motivation is one of the key factors affecting the learning effect. Based on this, how to improve and stimulate learning motivation is of great practical significance. By correctly grasping the students' motivation, teachers can target the daily teaching work and make it more effective. In today's social environment, how to cultivate and stimulate students' learning motivation is what educators should try and explore. Teachers must convince learners that they are willing to do what they are … Read More

Feminist Themes in Films Directed by Men in the Chinese Movie Industry

Abstract: Film, as one of the mainstream media in the 21st century, has shaped societal norms, which molds public perceptions and values. With the emergence of feminism in the 21st century, it can be witnessed an increasing trend in the appearance of films on the theme of feminism. However, in the Chinese film industry, most of the positions are predominated by men (usually defined as director, producer, and writer), leaving women significantly underrepresented. This study aims to dissect the context of … Read More

Exploring Failures and Possible Remedies in AI and Human Translation of English Idioms

Abstract: This paper explores the characteristics, similarities and differences between Chinese EFL students and AI when translating English idioms into Chinese. Based on the data collected from the questionnaire on English idioms in English-Chinese translation by Chinese EFL students and AIs, the distribution of human and AI translation accuracies and the focus of translation were analysed using the stereotyped heterogeneous ratio. The results of the survey showed these points: the overall accuracy of … Read More

Cross-cultural Analysis of Politeness Language and the Cultural and Historical Reasons

Abstract: As a manifestation of human social nature in speech, politeness is vital to the development and upkeep of social relationships. People may choose to communicate the same thoughts in speech in a less direct or more oblique manner as a courtesy to both communication parties. Accordingly, politeness is a crucial field in pragmatic linguistics. The linguistic expressions of courteous language, politeness as a conflict avoidance strategy and socially indexed disparities, parameters influencing the … Read More

A Systematic Review on Bibliotherapy and Its Effectiveness in Psychotherapeutic Dimension

Abstract: This review began with the current educational background and mainly focused on emotional education. Noting the pressure exerted on human beings from the development of various industries as well as the needs of society, it associated the popular topics of education and stress coping with mental health, and examined bibliotherapy as a correlative item between them. Bibliotherapy is a type of creative art therapy that uses reading materials as a medium for psychotherapy and has similar concepts … Read More

Campus Bullying and Mental Health of Queer People in China

Abstract: The survey aimed to investigate targeted bullying in public schools in inland China and to gain an overview of the negative school issues faced by lgbtq+ students in schools. Campus bullying is a vicious negative behavior on campus, and today, it is also a huge hidden danger and problem affecting society and even adolescents' mental health. Additionally, studies have demonstrated that lesbian, gay, bisexual, and transgender (LGBT) students tend to experience more mental health challenges than … Read More

Difficulties LGBTQ Face in American High Schools

Abstract: LGBTQ students in American high schools encounter a number of challenges that can significantly impact their sense of belonging, mental health, and academic ability. Despite progress in the field of LGBTQ rights, many children continue to face discriminatory regulations and homophobic and transphobic statements in the classroom. This research tries to examine the complexities of the issues that LGBTQ youth face, emphasizing the importance of targeted interventions to promote inclusive learning … Read More

Rsac on the Influence of Social Media Content on Teenager Behaviors in the Internet Era

Abstract: Human beings invented the Internet in the late 20th century, which made communication between people faster as well as easier. With the evolution of the Internet, social media has gradually begun to develop since the 21st century. Today, social media has evolved and has a significant impact on the human race. The majority of users are teenagers. As the future of the world, the development of teenagers is especially important. Therefore, this thesis analyzes the influence of content on social … Read More

The Business Strategy Analysis of Netflix

Abstract: Netflix has undergone some actual revolution since its founding in 1997. This article introduces the way the strategic development of Netflix has turned it into a giant of streaming services from a simple form for renting DVDs. Utilizing a variety of theoretical frameworks and industry analyses, the paper analyzes Netflix's subscription-driven revenue model, innovation in original content investments, globalization efforts, and technology-driven innovation. The paper will discuss the … Read More

After the Glory Days: Exploring the Continuing Challenges and Declining Performance of TSM

Abstract: This study provides an in-depth examination of the key challenges faced by TSM, a North American eSports organization, and the reasons for its declining competitiveness and market performance since 2022. It does so through a multidimensional analysis that includes organizational and managerial changes, strategic direction and decision-making adjustments, technology investments and innovation activities, and the specific impact of changes in the external market and competitive environment on … Read More

Adjustment of Parental Involvement Behaviors to Avoid Social withdrawal

Abstract: The purpose of this research is to delve into the connection between teenager social withdrawal (TSW) and parental involvement behavior (PIB) in China. Both TSW and PIB have four dimensions each; this study was motivated as social withdrawal surfaces as a growing issue in a society that is fast-paced with educational and economic development. Our analysis was based on questionnaire data, using measurement scales derived from existing literature. The study unearthed a negative correlation between … Read More

Individual Emotions, Academic Competence and Self-perceptions under Family Influence: A Case Study of Non-Key Secondary Schools in County Areas of China

Abstract: This study explored the effects of family environment on students' emotions, academic abilities and self-perceptions in a non-key secondary school in a Chinese county. A sample of 44 students in a senior class of a county non-key secondary school in Shandong Province was selected to systematically analyse the relationship between family factors and students' emotional stability, academic performance and self-perception, as well as the correlations between the factors, through questionnaires and … Read More

The Connotations and Significance of Cross-Cultural Identity Theory in a Multicultural Context

Abstract: With the deepening pace of economic globalization, multiculturalism has gradually become a distinctive feature of contemporary society, directly impacting and altering the global cultural landscape. Against this backdrop, the collision and integration of different cultures have become the norm, bringing rich cultural experiences while facing unprecedented challenges. How to achieve mutual cultural identification in a multicultural environment has emerged as a pressing new issue. Research on … Read More

Study on the Evolution and Development of the Chinese Language and Writing System

Abstract: This study explores the evolution and development of Chinese language and writing, focusing on the origins of Chinese characters, the development of ancient Chinese, and the evolution of modern Chinese. We examine the formation and evolution of ancient Chinese characters, including key periods such as oracle bone inscriptions and jinwen, as well as the standardization and popularization of modern Chinese, as exemplified by Putonghua and Mandarin. In addition, we study the development of written … Read More

Analysis of Marketing Strategies in Collaboration between HEYTEA and Otome Games

Abstract: In today's fiercely competitive market environment, brand collaboration has become an important strategy to attract consumer attention. HEYTEA and Otome Games, as leading brands in their respective fields, have successfully conducted joint marketing activities, bringing more attention and recognition to both parties. This paper analyzes and compares the joint marketing strategies of HEYTEA and Otome Games to explore the reasons for their success and the implementation effects of marketing … Read More

The relationship between self-control and social adaptation in university students: chain-mediated effects of positive core schema and stress perception

Abstract: In order to explore the influence of self-control on college students' social adaptation and its mechanism of action, the Self-Control Inventory, the Brief Positive Core Schema Scale, the Stress Perception Scale, and the Chinese College Students' Adaptation Scale were used to investigate 679 college students. The results revealed that: (1) self-control was significantly and positively correlated with the Positive Core Schema; the Positive Core Schema was negatively correlated with Stress … Read More

Transformation and Adaptation of Traditional Culture in Contemporary Tourism: A Case Study of Kyoto Minshuku

Abstract: Culture is a solid foundation for the development of tourism in Kyoto. Minshuku, as a product that meets the needs of culture tourism well, has been developing better and faster along with Kyoto's tourism industry year by year. With the global modernization of cities, the preservation and balance of traditional culture has turned out to be an outstanding topic, and the role of Kyoto Minshuku in cultural heritage is an example worth studying under this broad topic. This paper specifically … Read More

An analysis of the mechanism of the influence of college students' involutional behaviour on subjective well-being

Abstract: Youth prosperity is the prosperity of the country, youth strength is the strength of the country, in the face of the current severe employment situation and strong economic downward pressure, in order to seek development, college students are forced to fall into the ranks of the involution, however, the ensuing health problems, psychological problems, are letting us reflect on the correctness of the involution, and whether it will cause a significant negative impact on the subjective sense of … Read More

The role of physical education in higher education in promoting and maintaining students' mental health development

Abstract: The purpose of this paper is to explore the role of physical education in colleges and universities in promoting and maintaining the development of students' mental health. In the paper, we explain the importance of physical education to students' mental health, and through analysing the current situation and problems of physical education in colleges and universities, we discuss the specific role and measures of physical education in colleges and universities in promoting and maintaining … Read More

Enhancing Parent-Child Relationships through Innovative Reading Strategies: A Study of Migrant Worker Families in Guangzhou

Abstract: The effects of children's books on parent-child relationships have been studied with families of migrant workers in Guangzhou, China. The study looks into the challenges of book selection and ways ineffective reading methods impact the population. In our survey during volunteer work at Guangzhou STARS Welfare libraries we noted that parents did not participate in the reading activity with their children. We later employed a mixed-method approach using both quantitative surveys (n=126) and … Read More

A Study on the Existentialist Perspective to Analyze the Need for Pure Existence in Life

Abstract: Forrest Gump is a movie full of life philosophy, telling the story of Forrest Gump, a small town boy with congenitally intellectual disabilities, who just purely experiences life at his own pace, and creates legends in multiple fields. By comparing the protagonist's innate intellectual disability with his legendary life experiences, it has triggered people's contemplation of several concepts including the purity, existence, sinking, "ordinary people", and death of life from an existentialist … Read More

Prediction of Depression Index Based on LSTM and CNN

Abstract: In recent years, with the increase of social pressure and the acceleration of life pace, the incidence of depression has shown a rising trend, which makes the prevention, intervention and treatment of depression research is particularly important. At the same time, depression index is an important index used to measure and evaluate the degree of individual depression. In this paper, the MADRS scores corresponding to Montgomery Depression Scale were studied as depression index. In this paper, a … Read More

The Feminist Declaration Wrapped in Eroticism: A Comparative Study of Female-themed Films

Abstract: The development of campaign for Equal Rights and related concepts in modern society has indeed captured the interest of feminists regarding gender, body, and identity. Simultaneously, the primary subject matter of traditional eroticism revolves around women, indicating that eroticism offers a comprehensive and distinctive interpretation of these focal points. Within this cultural milieu, the present study examines and interprets the impact of feminism on eroticism, as well as the significant … Read More

Decent Work Based on Psychology of Working Theory: Literature Review and Research Prospects

Abstract: Decent work is of great significance to the satisfaction of employees' basic needs, the promotion of sustainable competitive advantages of organizations, and the construction of harmonious labor relations. Psychology of Working Theory uses decent work as the core variable to build a theoretical model, which has attracted the attention of scholars from all over the world. This article aims to report the results of a literature review of research concerning decent work. The study displays the … Read More

Digital transformation of museums: A new approach to cultural heritage conservation and inheritance

Abstract: With the rapid development of information technology, digital transformation has become a key measure for museum industry to improve service quality and enhance cultural influence. However, in the actual process of progress, museum digital transformation still facesmany challenges. This paper discusses the importance of museum digital transformation in the protection and inheritance of cultural heritage and the concrete implementation path. Through in-depth research on the application of digital … Read More

Research on communication behavior between China and the United States during the COVID-19 pandemic

Abstract: This article critically examines and contrasts the communication responses of China and the United States to the unprecedented COVID-19 pandemic that emerged in Wuhan, China, at the beginning of 2020. By focusing on mass communication and semiotics, we delve into how these two nations have grappled with the crisis. In particular, we explore the communication strategies employed by major social media platforms in each country during the pandemic. Additionally, we investigate public perceptions … Read More

Research on the characteristics and innovation paths of news dissemination on social media platforms

Abstract: In the era of new media, social media platforms should pay attention to the innovation of news content, improve interaction, achieve accurate push and cross-platform cooperation and other innovation paths, so as to meet the diversified needs of users and promote the development of news communication. This paper aims to explore the characteristics of news communication on social media platforms and analyze its innovation path in the new media era. Through the case analysis of multiple social … Read More

Cultural Diversity and Early Education - A Comparison of Educational Approaches in Different Cultural Contexts

Abstract: This paper explores the impact of cultural diversity on early education, using China and Australia as examples for comparative analysis. Differences in educational theory and practice in cultural contexts are first described, including educational goals, teaching methods, family involvement and assessment approaches. It then explores the long-term effects of culture on children's cognitive, social and emotional development. It was found that China focuses on academic achievement and collective … Read More

Impact of Healthcare on Autism and Targets for Future Improvement

Abstract: Autism spectrum disorder is a developmental disorder that can cause abnormalities in social behavior, language development, and more. In recent years, neurodiversity has viewed autism as a part of identity, represented as a difference between people rather than a disorder that requires treatment. While the debate about autism has not stopped, as society becomes more widely aware of and concerned about autism, more and more people are beginning to leave misconceptions behind and consider this … Read More

A characterisation of living language in spoken and written Chinese language

Abstract: This paper analyses the features of living language in spoken and written Chinese. By comparing the characteristics of spoken and written Chinese, the mechanism of generation and manifestation of activated language are explored. It is found that spoken Chinese has a strong variability, flexibility and real-time nature, which is manifested in such features as lexical diversity, grammatical simplification and omission, and phonological variation specific to spoken language. Written Chinese, on the … Read More

The Impact of Bilingual Education on Young Children's Cognitive Development

Abstract: This paper explores the impact of bilingual education on the cognitive development of young children. It first defines bilingual education and its theoretical basis, and analyses in depth the definition, main stages, characteristics and influencing factors of young children's cognitive development. It is found that bilingual education significantly enhances young children's linguistic competence, executive functioning, creativity, problem-solving ability, as well as memory and information … Read More
← Back to All Volumes