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The Integration of Two-dimensional Culture and Local Culture: A Case Study of the Global Sensation “Genshin Impact”

Yangkun Zhou
pp.204-211 DOI: 10.62051/w3kd0102 April 1, 2024
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Abstract: Genshin Impact stands out as a highly successful two-dimensional game, which effectively integrates two-dimensional culture with local cultural elements to create a unique charm within the game. This study focuses on Genshin Impact and utilizes communication science theories, particularly those related to localization. Additionally, it delves into the historical process of two-dimensional culture. By conducting a comprehensive analysis of the two-dimensional and local culture content presented within the game, this paper aims to explore the process of reinterpretation and integration of two-dimensional culture under the influence of the local context. Additionally, this research provides suggestions on how to create excellent popular culture products. Genshin Impact serves as a prime example of how contemporary media can harmoniously merge elements from distinct cultural backgrounds, ultimately captivating a global audience. Understanding this fusion of cultures within such a successful product provides valuable lessons for the broader realm of cultural exchange and entertainment media.
Keywords: Cultural Industry; Gaming; Culture Integration; Two-dimensional Culture.
APA Citation: Yangkun Zhou (2024). The Integration of Two-dimensional Culture and Local Culture: A Case Study of the Global Sensation “Genshin Impact”. Transactions on Social Science, Education and Humanities Research, 5(1), 204-211. https://doi.org/10.62051/w3kd0102

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