Abstract: Director Li Cangdong's film "Burning" stands out in the field of film art with its unique poetic imagery. Through rhetorical devices such as metaphor and symbolism, it presents life themes such as existence and nothingness, search and loss in a poetic way, constructing a philosophical and profound visual world. This article will use a combination of text analysis and film interpretation to deeply analyze the profound significance of the poetic imagery presented in 'Burning'.